Assignment #12 Operations and Logistics (Section 8)

How is your business going to run on a day to day basis?

  Our company supplies daily from marketing in the medical sector and other medical devices within 1 day within a week at the most we will offer you our special vehicles.

How are you going to get paid?

You can be performed your payments with credit card, cash or with bank money transfer.

Are you going to make the product yourself?

When designing our products ourselves some other part of the larger firms are planning to provide.

Will anybody be helping you?

Yes. We are planning to take technical helping and consultation from the our country and international universities and consultation firm.

How will you deliver the product?

We deliver our product with personal vehicles and special cargo company in our suggested time.

How long will it take to deliver?

We have planned that 1-2 days for  daily consumable material  and maximum 1-2 week for big medical equipment such as tomography with setup it.

Assignment #11 Unique Selling Point [USP]

what is your unique selling point?

Our unique selling points are new products put on the market for the first time and new calibration standarts and methods.

Ass #10 SWOT Analysis for ENGG437

Strengths

Our main strentghs are 

• low price,

• experienced personnel,
•  high quality products,
•  new calibration standards
• and procedures.

Oppurtunities

we offer our customers that ,

•  instant information sharing.
• fast maintanience and repair service.
• controlling your device condition on the internet network

weakness

• low capital support
• insufficient for strong corporate partnership.
• poor transport network.

Threats
we often encounter the following threats;

• regional war
• inadequate transport network.
• changing state laws

Assignment #9 Competitor Analysis (Section 7)

A Competitor Is any business that offers a product or service similar to yours?

Our competitor offers sometime same product and service, but sometime my service is different and better than their product and services.

Will your customers buy from them?

Our customer generally select our services and products due to our high quality product and services.


 Who are they?

We can be ordered some  our compettitor as following;

• Anadolu medikal
• Danomed
• Kalimed
• Aljeziramed

Where are they?

• Middle East
• Turkey
• Asia

What do they sell?
They usually are providing a cretain type of product or service related the hospital equipment and devices. Some of the products they buy;

• Ventilator
• Infusion pump
• ECG machine
• Surgery table
• Patient monitor

as a service;

• calibration of basic medical devices.

How much does it cost?

approximately 30 million Turkish liras.

How big is the company?
They are  the five best medical company in the middle east and Asia.

What are their main strengths?
Their main strengths are large capital support and market oppurtunities.

what are their weaknesses?
Their weakness are failure thw recognize market and only serve as service and product.

assignment 8 ismailçalıkuşu
https://www.surveymonkey.com/s/FVR5YLM

ASS#7 MARKET RESEARCH DESK

• How big is the market in terms of products sold, and numbers of customers.

Medical device market is fastly  a developing sector in Turkey .Despite the global economic crisis, Turkey has one of the most attractive economies due to its growing medical device  sector. As a result of this growth, the market for medical devices in Turkey is also growing. The 2012 figures for Turkey’s medical equipment and disposables/reusables market suggests a capacity exceeding $2 billion (US). At the same time, this capacity is expected to reach $4 billion by 2015. This potential makes it more attractive to enter the Turkish medical device market.

Is your service or product becoming more popular?

Yes,our service and product are becoming more popular. Because human health sector is very important human life and for this purpose, all people and governments must give your Money to obtain medical equipment and services. But medical calibration sector is a new sector for Turkey.

 

 

Is your market seasonal?

No. Our  medical device sale and Calibration  provides to service all the whole year.

 

 

 

 

ASS#6 MARKET STRATEGY




We aim to reach our customer with social media and our company prospect. Internet is the most effective advertisement method in the Global World. On the other hand, customer satisfaction play a important role in the medical device marketting. For this reason, we are planned that every month we ask to our customer to take their reports and wishes. when we calibrated their medical device, we gives the testing document related to their device performances.

ASS#4 Product and Services

What are you going to sell? A product or service?

• Our firm service to a product and services in the hospital and  homes.

Describe the basic product/service you are going to sell.

• Our company provides services in the biomedical device calibration and medical product sale. In our calibration laboratory, all   medical device and apparatus calibrated with calibration devices. In our sales office, including materials used in hospitals, surgery performed in a multi-product sales and marketing.

Describe the different types of you are going to be selling. product/service.

• In our departments, the following equipments are sold;

ECG machine, EEG, tomography, MR-Magnetic Rezonans, surgery equipmets........

 

• on the other hand, all medical devices such as ECG is performed  with special performance analyzer.

 

assignment-3

http://www.slideshare.net/cali01/cali-27837886

Ismail çalıkuşu özgeçmiş ingilizce http://www.slideshare.net/cali01/ismail-alk

ıntroductıon my own site

İsmail ÇALIKUŞU
ELECTRICAL AND ELECTRONICAL ENGINEERING
127137