12 Kasım 2013 Salı

ASS#7 MARKET RESEARCH DESK


  • How big is the market in terms of products sold, and numbers of customers.


Medical device market is fastly  a developing sector in Turkey .Despite the global economic crisis, Turkey has one of the most attractive economies due to its growing medical device  sector. As a result of this growth, the market for medical devices in Turkey is also growing. The 2012 figures for Turkey’s medical equipment and disposables/reusables market suggests a capacity exceeding $2 billion (US). At the same time, this capacity is expected to reach $4 billion by 2015. This potential makes it more attractive to enter the Turkish medical device market.

Is your service or product becoming more popular?

Yes,our service and product are becoming more popular. Because human health sector is very important human life and for this purpose, all people and governments must give your Money to obtain medical equipment and services. But medical calibration sector is a new sector for Turkey.
 

 

Is your market seasonal?

No. Our  medical device sale and Calibration  provides to service all the whole year.
 
 
 

 

ASS#6 MARKET STRATEGY




We aim to reach our customer with social media and our company prospect. Internet is the most effective advertisement method in the Global World. On the other hand, customer satisfaction play a important role in the medical device marketting. For this reason, we are planned that every month we ask to our customer to take their reports and wishes. when we calibrated their medical device, we gives the testing document related to their device performances.

7 Kasım 2013 Perşembe

ASS#4 Product and Services

What are you going to sell? A product or service?

  • Our firm service to a product and services in the hospital and  homes.

Describe the basic product/service you are going to sell.
  • Our company provides services in the biomedical device calibration and medical product sale. In our calibration laboratory, all   medical device and apparatus calibrated with calibration devices. In our sales office, including materials used in hospitals, surgery performed in a multi-product sales and marketing.
Describe the different types of you are going to be selling. product/service.
  • In our departments, the following equipments are sold;
ECG machine, EEG, tomography, MR-Magnetic Rezonans, surgery equipmets........
 
  • on the other hand, all medical devices such as ECG is performed  with special performance analyzer.